SAF Partner with Clutch Cognition as esports performance drinks partners

SAF Partner with Clutch Cognition as esports performance drinks partners reversed

SAF Global Gaming and Clutch Cognition have confirmed they will be partnering for the FIFA 22 competitive season as “esports performance drink partners”.

SAF are a U.K. based FIFA esports org with over 600,000 followers across their social and streaming platforms.

Clutch Cognition is a plant-powered performance enhancing drink that not only fuels your brain but also supports overall well-being. Amongst others, Clutch Cognition has blood sugar stabilising and concentration enhancing features.

Clutch Cognition is not based on caffeine or common sugars, has no artificial sweeteners, no added colours
and no artificial preservatives. Instead, the drink utilises the power of functional plant extracts.

Craig Winfield – Partnerships Manager says “As an organisation that influences the younger generation through our actions and brand partners, SAF wanted to cut through the amount of unhealthy drinks and snacks that esports teams tend to advertise to what is predominantly young people

Clutch Cognition was originally designed to be the ULTIMATE esport drink, and the name
Clutch” is a direct reference to its esport-centric origins. What makes Clutch relevant in esports is that it was developed to improve mental stamina and the ability to concentrate, but also in fact your Clutch-rate. It helps you keep cool under pressure.

Clutch Cognition Cans
SAF players will have access to the Clutch performance drink at their newly confirmed esports HQ and will also work together on social and stream led brand awareness campaigns. During FIFA 21 the SAF esports team has seen players represent Liverpool FC, Aston Villa, Manchester United and Chelsea FC in the ePremier League tournament. The team had 3 players reach the FIFA Global Series Playoffs and also won the Maltese BOV ePremier League. SAF will be moving into their new HQ premises at Snetterton Racetrack in September. The HQ will be a hub for their esports team to practise not only esports but to learn about the importance of staying fit and healthy to help them compete. With a fully stocked branded chiller of Clutch Cognition and also a range of health and fitness advice to their esports team for FIFA 22, SAF are raising the bar to make their team even more competitive for the next instalment of the popular Football game of FIFA as they take on the competitive season.
Clutch Cognition utilises the power of functional plant extracts

Jon Jarvis, SAF esports Director, stated: “I’m glad to welcome Clutch to the SAF family! Having a performance drink partner is integral to the team for the next FIFA season which will help us to ensure our players are able to “clutch up” throughout the competitive year”.
Commenting on the partnership with SAF, Rune Rønhave Laursen, CEO of Clutch Cognition, said: “With esports in general becoming more and more commercially driven, and numerous organisations favouring cash over principles, we are absolutely delighted to partner up with an organisation like SAF, who stands for the opposite.

Choosing products that can actually help them achieve their goals, and at the same time lets them stand out as good role models, make them an ideal partner for Clutch.

We rely on teaming up with partners who share our values around health and professionalism, and choose us on account of these. SAF are a prime example, and we are thrilled they asked us to team up.”

SAF Global Gaming announce FIFA esports academy & first signing

Tommy Mackie Fifa eSports Academy Signing

SAF Global Gaming have announced they are launching their own esports academy within FIFA esports.

Tommy Mackie is the first player to join the academy team, recently turning 15 he has already achieved multiple Top 200 finishers in FIFA Weekend League and has several 30-0 weekends. He could have a very bright future in FIFA esports with the guidance of SAF.

The SAF FIFA academy will be a way for SAF to identify FIFA players who are not yet eligible to play in FGS events at an early age and help develop them, guiding them into future esports when eligible.

SAF Fifa esports Academy

The SAF coaching team will apply a similar process to traditional sports clubs in developing FIFA talent. Academy players will undergo a regime to help them initially identify and then improve areas within their FIFA and personal skills to mould them into an all-round esports athlete.

SAF have an extensive network with over ½ a million followers across various social media and streaming platforms within gaming and esports.This will allow the team to run large scale talent searches globally via online and in person tournaments.

SAF will work closely with players parents to ensure that players that join the team are achieving academic results, receive mentoring within the mental health aspects of esports and have a safe environment to hone their skills and learn.

The academy players will have access to the SAF FIFA trading team, which will allow players to trade effectively, minimising the need for huge spend within the game.

Within the SAF esports team, 4 players qualified for this year’s ePremier League representing Liverpool, Chelsea, Manchester United and Aston Villa, respectively.

Aston Villa player Cameron (who is still 16) is currently helping deliver a 3-part content series on behalf of the Premier League club. Meanwhile, SAF player Stingray recently played against Liverpool player and keen FIFA player Diego Jota. The potential for the academy players to progress to these type of activations is key to their development and is something that SAF can facilitate.

SAF also have 3 players qualified for the FGS playoffs with hopefully a 4th joining them to play for a chance to play in the FIFAe World Cup.

SAF esports Manager Jon Jarvis stated “I am delighted to announce our esports academy team, it has been something we have planned to do since I joined SAF over 18 months ago.

Having spoken to Tommy and his family about our intentions for the academy, we have found a player that matches our ethos, and we are delighted to be able to work with the next generation of FIFA players”.

Announcing Tommy Machie SAF Fifa eSports

Players will also receive guidance from the SAF content creation team, this will allow the players to create their own fan base and secondary income via stream revenue and eventually affiliate partners and sponsors.

Partnerships Manager Craig Winfield saysas more brands look to enter the esports space, we feel that it’s vital for our players to understand the importance of creating their own brand within SAF and the wider FIFA esports ecosystem. The SAF academy will be an important part of our organisation’s ability to create esports stars of the future”.

The SAF content team have delivered over six million media views in the last 30 days, with streamer ‘itsCoryB’ recently appearing in EA Sports broadcast event. Several SAF content creators have grown from relatively small streamers to Twitch and Facebook Gaming partners since joining the org.

The knowledge base and support systems in content creation alongside all aspects of FIFA esports will be vital to build out organic and sustainable esports athletes and organisations.

SAF are an esports Organisation who are building an organisation from grassroots, with sustainability and responsibility at the core of everything they do.

Sean “Dragon” Allen joins SAF

SAF Global Gaming signs Sean Dragon Allen 4

Sean “Dragon” Allen has joined SAF for the FIFA 21 season.

Sean is one of the most recognisable names in the FIFS esports scene with an impressive history having qualified for an official EA event for the past 5 Fifa seasons. Sean is also a double Vice-World Cup champion who will bring a ton of talent and experience to our team.

Owner Callum Dornan said “Sean brings both wealth of experience at the top level to our team and passion to recapture his best form, I’m delighted that we’ve managed to sign him for our esports team, it’s a huge signing, it shows our intent and ambition to be one of the top esports teams within FIFA. We have to say a huge thankyou to our supporters it’s only been possible because of them.”

Sean Allen said: “I’m so excited about joining SAF, I couldn’t be more sure that this is the correct move in my next adventure. I just can’t wait for the FIFA 21 release and to get competing with all the support from SAF behind me. My plans for this season is to be more active on social media, qualify for as many EA events as possible, then to make top 16 in the world!”

Esports Manager Jon Jarvis said: “Sean has been our number one target for the past couple of months, we are glad that we have finally got this deal completed in time for the FIFA 21 season. The passion and belief shown by Sean in the project we have been building for the past 7 months gives me no doubt that we will see the best version of Dragon in the upcoming months.”

Esports coach J Nero said: “Sean and I go back a few years now, on a casual level but also on a competitive and professional level. Everyone within the FIFA scene knows his name and passion he has for this esport. I can proudly say that there are not many better players in the FIFA scene to work with then Sean, so I am proud to announce that he will now be part of our organisation. This esports team is build all thanks to the SAF family, and so we have built the team we feel which can represent our name the best we can. Sean fits perfectly in the culture we have and with his experience he will bring even more then we could have wished for when we started the journey to build our team for FIFA 21. I am excited to work together with Sean and we’ll show the world that the name Sean Allen isn’t only known for the past but also for the present.”

Also known as “Dragon”, Sean is known to have some of the strangest FIFA Ultimate Team squads which should not be an issue anymore due to access to the SAF Premium Trading Discord where some of the best FUT investment advice is available.