SAF Global Gaming and Clutch Cognition have confirmed they will be partnering for the FIFA 22 competitive season as “esports performance drink partners”.
SAF are a U.K. based FIFA esports org with over 600,000 followers across their social and streaming platforms.
Clutch Cognition is a plant-powered performance enhancing drink that not only fuels your brain but also supports overall well-being. Amongst others, Clutch Cognition has blood sugar stabilising and concentration enhancing features.
Clutch Cognition is not based on caffeine or common sugars, has no artificial sweeteners, no added colours
and no artificial preservatives. Instead, the drink utilises the power of functional plant extracts.
Craig Winfield – Partnerships Manager says “As an organisation that influences the younger generation through our actions and brand partners, SAF wanted to cut through the amount of unhealthy drinks and snacks that esports teams tend to advertise to what is predominantly young people”
Clutch Cognition was originally designed to be the ULTIMATE esport drink, and the name
“Clutch” is a direct reference to its esport-centric origins. What makes Clutch relevant in esports is that it was developed to improve mental stamina and the ability to concentrate, but also in fact your Clutch-rate. It helps you keep cool under pressure.
Jon Jarvis, SAF esports Director, stated: “I’m glad to welcome Clutch to the SAF family! Having a performance drink partner is integral to the team for the next FIFA season which will help us to ensure our players are able to “clutch up” throughout the competitive year”.
Commenting on the partnership with SAF, Rune Rønhave Laursen, CEO of Clutch Cognition, said: “With esports in general becoming more and more commercially driven, and numerous organisations favouring cash over principles, we are absolutely delighted to partner up with an organisation like SAF, who stands for the opposite.
Choosing products that can actually help them achieve their goals, and at the same time lets them stand out as good role models, make them an ideal partner for Clutch.
We rely on teaming up with partners who share our values around health and professionalism, and choose us on account of these. SAF are a prime example, and we are thrilled they asked us to team up.”